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6 Pinterest Board Name Mistakes That Hurt Your Marketing

Your friends and fans, the noobs, the bots and the human bots will follow all your Pinterest boards. Irrespective of what you pin. What about the other pinners? They will follow only some of your...

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Retweet with Comment Punches Marketers in the Face

Twitter has updated its Retweet button. Now you can add your own comment to a tweet. 116 characters allowed. Adding a comment isn’t required though. If you don’t fill in the field “Add a comment,” the...

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Twitter Myth: URL Shorteners Save Space – Busted!

“Q: Why do I need to shorten my URL? A: The most popular reason to shorten a URL is to avoid exceeding Twitter’s 140 character limit.” That’s a quote from a recent article posted on the blog of a very...

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How to Harm Your Twitter Marketing by Using TrueTwit

TrueTwit is a service that “attempts to validate your new followers to see if they are human as opposed to automated bots.” (TrueTwit, the About page) Their verification is done by sending an automatic...

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My Twitter Heroes List. Based on the Only Metric That Matters

Chit-chatting about the weather, work, or you name it, may be enjoyable. And sometimes useful. But it won’t pay any bills. So… no! That metric isn’t the number of times we interacted on Twitter. Is it...

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How to Get Your Twitter Share Count Back

Twitter pissed off marketers from all over the world. Killing the share counts in the sharing buttons was unexpected and not welcome at all. However… “There are no problems, only solutions.” John...

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3 Facebook Marketing Techniques to Put in Your Trash Can

So you’re on Facebook. And you’d like to promote your blog, products, whatever. But if you annoy your Facebook friends or fans, what are the chances for your marketing to succeed? Close to zero. Unless...

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How to Stop Linkis From Customizing Your Pages Shared on Twitter

Linkis is a free app that replaces the original links (like a URL shortening service) and adds additional information to any web page their users share on Twitter. The users can add their bio, links to...

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Pinterest Group Boards: How to Stop “X sent you a Pin” Spam

Several days ago I logged into my Pinterest account. Quite many messages were waiting for me in the Messages tab. All of them were claiming that X or Y sent me a pin. Geez, everyone suddenly started to...

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How to Grow Your Instagram Reach Using Smart Hashtags

One of the ways to increase the reach of your social media posts is to use appropriate hashtags. The constant readers of this blog might remember my experiment where I increased the reach of a tweet by...

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